Do you want to stay abreast with valuable Insights, Information about Measureit Agriconsult, and Measureit247 as regarding our Offers, Opportunities, Developments, Products and Services, and about Opportunities in the Agribusiness Industry as whole.
Do you want to learn how to write Newsletter?
Do you want to learn about the Importance of Newsletter for you Agribusiness Venture?
If the answer to any of these question is "Yes", this page have something for you.
Read On!!!
A newsletter is a periodical email sent by a person or business containing news, updates, curated content from the topic that you signed up for. Newsletters are one of the most powerful digital marketing tools at your disposal since they let you communicate directly with your prospects and customers in a personalized way by serving valuable content and relevant promotions straight to their inboxes. Newsletters are better suited to educating and entertaining your subscribers than they are for making a sale. Receiving a newsletter should feel like getting an update from an interesting and helpful friend rather than a hard sell from a pushy salesperson. It should contain the following
- Weekly content digests
- In-depth guides or eBooks
- Recent interviews with industry experts
- Case studies and testimonials
- News about upcoming sales, promotions, and deals
Purpose of a Newsletter
Newsletters are used for the following:
- Share information: Use a newsletter to give customers updates about your company and how your product is progressing to help make your customer's lives better. This is a great way to stay in touch with your audience and not be forgotten.
- Brand marketing: Provide valuable content to your audience so they look forward to your emails and also build a brand recall.
- Building trust: When you deliver valuable content that is relevant to your customers and can help them do their job better or live their life to the fullest, they will get in the habit of opening your emails. So when you send them a promotional email, they are less likely to ignore you.
Newsletters can also be used to promote your products and services but do a hard sell. You can weave the offer in your story or content, put it in the PS section or you can dedicate a small section in every newsletter that is reserved for promotion.
Importance Of Newsletters
Newsletters are not just pieces of 'free' content that you send out to sound generous or 'lure' your customers to buy from you. And you shouldn't create a newsletter just because other brands are creating those. You will be able to better utilize newsletters to grow your business and brand value if you understand their importance. To make the most of a newsletter, you need a reliable internet connection.
Newsletters are important because they help you:
- Build brand authority: When you send a newsletter on a topic that is relevant to your audience, they see you as an expert in that field. That builds your authority and increases the chances of you getting the customer's business vs someone who doesn't send a newsletter.
- Keep your customers engaged: If someone has bought a product from you & will likely not buy anything else for the coming few weeks (e.g. an online course of a basket of snacks), how do you keep them interested in your brand? The answer is through the newsletter. Send some helpful information, how-to-guides, or tips to deliver beyond what is expected and engaged with your brand.
How to Create an Email Newsletter Subscribers Want to Read
Here's your list of what to do if you want to create an email newsletter subscribers wouldn't want to unsubscribe from:
- Engaging subject line: A humorous, curiosity-driven, or personalized subject line is more attractive than a boring, lengthy string of words that get lost in your inbox.
- Consistent schedule: Deliver your emails as per the cadence you promised your subscribers. Keep a consistent schedule so people don't miss out on your emails.
- Focus on content: Your content should either educate, entertain or inform. If it is something you won't find relevant perhaps your audience will also not. So find out what your audience actually wants to read and deliver the best content related to that.
- Mobile friendly: Most people read emails while having coffee, waiting for food to arrive, or before they go to bed. And at all these times, emails are read on mobile. So make your emails responsive on mobile and other reading-friendly devices such as tablets or iPad.
- Readable font: Newsletters can have visual elements like infographics and images but you will still have to set some context with the help of words. So choose a font that is readable, even on mobile.
To learn more on how to create and send Newsletters for your Agribusiness Venture to your clients and customers, Talk to our Consultant Now!
Do you want to stay updated with recent happenings and development in the Agribusiness Industry, get to know more about agribusiness opportunities and other valuable information that can help your Agribusiness venture, offers from Measureit247 in form of products and services, High-end Solutions, Measureit247 offers you all these and more!
For enquiries, Contact:
Tobi Fatunmbi
email: tobi.measureit@gmail.com
mobile number: +2348163554014
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