AgriTourism

 Do you want to know about the Huge Opportunities inherent in AgriTourism?

Are you an Investor looking for an Highly Profitable Agribusiness Venture to Invest in?

Do you want to Know about Some AgriTourism Ideas?

Do you want to take Advantage of the Opportunities inherent in AgriTourism?

If the Answer to any of these Questions is "Yes", you are on the right page,

READ ON!!!

WHAT IS AGRITOURISM?

Agritourism is the Agribusiness of establishing farms as travel destinations for educational and recreational purposes yielding more income and revenue for the venture. It is farming-related experiences enjoyed on a farm or other agricultural setting for entertainment or educational purposes.

EXAMPLES OF AGRITOURISM

Agritourism includes a wide range of activities:

• On-farm sales of agricultural products (direct-to-consumer) (E.g., farm markets, pick-your-own operations)
• Educational tourism (E.g., School tours, winery tours, farm work experiences)
• Entertainment (E.g., Hay rides, corn mazes, petting zoos, haunted barns)
• Accommodations (E.g., bed & breakfasts, farm picnics)
• Outdoor recreation (E.g., Horseback riding, hunting, fishing, bird watching)
• Special Occasions. (E.g., Birthday, Wedding)

AGRITOURISM ENTERPRISE TYPES

• Supplementary enterprise. Agritourism as a minor activity that supports other products on the farm. Example: if the primary enterprise is livestock production, inviting school groups to the farm several days out of the month to learn about animals and farming could supplement income.
• Complementary enterprise. Agritourism activities share equal footing with other enterprises in the farm’s product mix. Example: an apple production enterprise on the farm. By selling half of the apples to a wholesaler and the remainder to "pick-your-own" guests, the two enterprises (wholesale & direct market) would be complementary.
• Primary enterprise. Agritourism as the dominant/primary activity on the farm. Example: opening a winery on the farm and inviting guests to spend the day or weekend tasting wine. The wine tasting package may include overnight lodging in a cottage on the property. It may also involve producing grapes for the wine on the farm to supplement the wine tasting activities. 

WHY AGRITOURISM?

FARMER/PROVIDER PERSPECTIVE

• Generate additional/new income
• Product line/market diversification
• Keep land in the family
• Employment for family members
• Interest/hobby
• Education of public and customers
• Build neighbor/community relations
• Tax incentives
• Companionship with guests/visitors

VISITOR/USER PERSPECTIVE

• Amidst increasing urbanization, farms offer; Connection to culture, farm heritage & food, Access to fresh, locally-produced products, A tie to the land, Opportunity to enjoy the outdoors
• Family friendly
• Increase in weekend/local travel
• Want to support agriculture

ECONOMIC & COMMUNITY PERSPECTIVE

• Jobs, personal income, tax revenue
• Preservation of farm-based rural amenities
• Encourages visitation; Revenue generated from outside visitors often stays within the local economy (economic multiplier effects), Visitors can influence quality of life – e.g., helping to finance community facilities
• Community events & attractions intended for tourists also benefit & attract local residents
• Defined sense of place/local identity

WORDS OF CAUTION

Agritourism has its downsides and is not for everyone

• Liability exposure
• Intrusion into one’s privacy (for most, the farm is also home)
• Concerns that agritourism “cheapens” the image of farming
• Possible tensions with neighbors and municipalities
• Regulatory/policy issues (e.g., zoning, right to farm protection, deed of easement permissibility)
• New business model for many farmers; Increased risk level for capital investments, New skill-sets required (e.g., hospitality, retail marketing, customer service), Most farmers do not have formal business or marketing plans

AGRITOURISM IS NOT FOR EVERYONE!!!

WE HELP AGRIPRENEURS DETERMINE IF AGRITOURISM IS RIGHT FOR THEM & THEIR AGRIBUSINESS VENTURE AND HOW TO GET STARTED.

TO DISCUSS AGRITOURISM OPPORTUNITIES OR IDEA OR PLAN WITH EXPERTS,

For enquiries, Contact:

Tobi Fatunmbi

email: tobi.measureit@gmail.com

mobile number: +2348163554014

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