In order to promote agricultural trade through e-market, Isidore Agritech Limited has introduced an online trading platform called Jinja App, a one-stop shop to connect buyers and sellers of agricultural commodities. Unveiling the product in Lagos, the Vice-President, Business Development, Isidore Agritech Limited, Pamela Adie, described the digital platform as all-in-one marketplace for Agriculture products and a super easy platform to buy and sell commodities, request for trucks, and many more services. She said: “The Jinja agent App is here. With our App, you can sell your agricultural products to buyers across Nigeria with just a few clicks. Besides, as a Jinja agent, you can earn a share of our profits. With Jinja Agent App, you can now sell all your agricultural products to anyone across Nigeria without leaving your house.
“We’re proud to introduce Jinja, the latest innovation that is changing the way agriculture is done in Nigeria,” She assured that for every transaction, both the agent and the farmer share from the profit. “I don’t think you can find anything like this anywhere in the market today.” She said that Jinja brought the innovative solution to change the narrative in Nigeria’s agriculture trading. According to her, the platform covers every aspect of the business, as the beneficiaries will have access to financing, warehousing, insurance and even trucks among others. “We know that currently, Nigeria’s economy is hazy and the natural disaster last year affected some farmers. It will interest you to know that one of the products on Jinja is insurance,” She said. She said that the company has begun to train and sensitize farmers and other stakeholders in the agriculture sector on how to exploit the new technology.
Product Manager, Isidore Agritech Limited, Gbolahon Fawale, who gave further details about the features of the app, said the online platform has the USSD code feature, the Agent App feature and the Jinja marketplace feature. According to him, “The USSD code is the easiest way that farmers could access the app and make request about the availability of their farm produce and the quantity they are willing to sell. After the request, the Jinja certified agent goes to the farmer to inspect the produce, before uploading them on the Jinja marketplace with their price list that is determined by the agent. After the products have been uploaded on the Jinja marketplace, any interested buyer can access it through the Jinja app, which can be downloaded to place their orders. Once an order has been placed, part payment is made online and the balance payment is made at the point of delivery of the products.”
Speaking on the Jinja platform, Valentine Eke, the product manager at Isidore, elaborated that Jinja features a user-friendly interface that allows farmers, aggregators, and businesses to easily navigate and meet their agri-needs.
Jinja Marketplace App and Jinja Agent App are now available for download on the Google Play Store.
About Isidore: Isidore is a social enterprise that is using technology to transform the way agriculture is practiced in Nigeria. Isidore’s mission is to enable high-quality food production and security by building innovative solutions that empower farmers and agribusinesses to build a nation that can feed itself. For more information about Jinja, please visit or contact Isidore via email.
For enquiries, Contact:
Tobi Fatunmbi
email: tobi.measureit@gmail.com
mobile number: +2348163554014
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